Content Is King
Social media changed a lot about society. We communicate, share, comment, support, motivate, laugh, and lots more with each other with just the click of a button using the power of social media. Social media has become our main source of information (sometimes disinformation). It’s our spell check, our problem-solver, and our one-stop-shop for all the questions we might have or things we want to buy or places we want to find. Social media in my opinion took marketing to another level and made it (marketing) a lot more powerful and influential. Given the fact that I haven’t been in the business of marketing for long. I’ve learned that the main goal of marketing is to get as many eyes of potential customers on your product as possible. What better tool is there in the world for marketers to use to achieve their goal other than social media. Social media has a monopoly on our attention. One of the biggest reasons people are on social media maybe even the biggest is entertainment. Social media is the new television that we can carry around with us in our pockets. We can pull out our phones whenever we’re bored and need something to laugh at or maybe we might need something to occupy our time for a while. Being able to carry your socials with you everywhere you go is probably the reason why it has so much of our attention. It’s always with us. Marketers are capitalizing on this by using social ads, but content in my opinion is the best tool to get consumers to engage with and become aware of your product. Things are moving at the speed of light and people are consuming content at the same pace. Yes, there is a lot more content being produced by independent content creators, but also new people are joining social media every day. While the people who are already there are looking for new things to watch so they can share with their friends and brag to them about being the first to find this new piece of content. Staying consistent on socials putting out content for people to watch and share can bring more potential customers to you. Take a page from the president himself. He may not be making videos or have a youtube channel where he does tutorials, but he doesn’t need to the media networks make the videos for him. Trump is constantly in the news and making headlines every day. Yes, Trump is going to make headlines and get attention because he is the president but I haven’t seen anything like him in my lifetime. Trump is also on Twitter engaging with his followers and with people that don’t like him. If there is one thing that’s for sure about trump it’s that he knows the value of being on the minds of other people. With the attention, he gains Trump has more influence on the people that love him while also getting the people that hate him to talk about him. Whether you love him or hate him Trump’s attention-grabbing ability is something marketers should apply to their business.
